FOR IMMEDIATE RELEASE : July 18, 2022
Dallas, Texas - Maverick Fitness Holdings, who owns 34 Orangetheory® Fitness studios in North Texas, is hosting Special Olympics Texas athletes during an exclusive 90-minute class at North Texas studios on either July 23rd or 24th, 2022. Orangetheory members will pay $25 to participate in the class with all proceeds going to Special Olympics Texas. Normal classes at Orangetheory are 60 minutes, so this class will be a new challenge for participants. If members cannot make the class, they also have the option to donate money to help support Special Olympics Texas athletes and competitions.
"We are extremely excited to continue our partnership with the Special Olympics for a second year in a row and are privileged to partner on such an incredible community and health focused weekend across the Dallas – Fort Worth metroplex. Inclusivity and community are part of our core values at Maverick, and we feel honored to be a part of these athletes’ journey and look forward to our continued partnership.”, says Michael Piermarini, Chief Product Officer, Maverick Fitness Holdings.
Since the beginning of 2020, Orangetheory Fitness has continued to expand their partnership and support of Special Olympics Texas and their athletes. What started as a way for Orangetheory employees to get involved in their local community by volunteering at different events transformed during the Pandemic as a way to keep Special Olympics athletes across the state engaged in social activities and focused on health and wellness during an extremely difficult time for everyone. As more in-person events began to take place in 2021, Orangethoery expanded its partnership with Special Olympics Texas in the Dallas-Fort Worth metroplex and has decided to continue that initiative today.
"We are thrilled to continue this partnership with Orangetheory again for year 2. Not only across DFW but across the entire state of Texas, thanks to Maverick Fitness. Both organizations are continuously expanding their focus on Health and Wellness and how to make fitness more accessible to all, which is exactly what we get to see from this partnership. Special Olympics athletes will be at every OTF location across the state participating in a 90-minute class with other OTF members, not only showing what quality exercise looks like, but accessibility and inclusion in every community.”, says Dalton Hill, Associate Executive Director-North Region.
Maverick Fitness, who owns 34 Orangetheory® Fitness studios in North Texas, makes it a priority to give back to the communities they serve. In 2018, Maverick Fitness created OrangeLove, their non-profit initiative where one charity is chosen bi-monthly to be the recipient of a cash donation. Orangetheory Fitness members are encouraged at the end of each class to check in on social media, tagging the charity. Maverick Fitness then donates up to $5,000 to the charity of choice.
In addition, Maverick Fitness Executive office is dedicated to doing quarterly Days of Service working with local non-profits such as Habit for Humanity, The Birthday Party Project, The Salvation Army, and Irving Cares.
Headquartered in Frisco, TX, Maverick is the second-largest franchisee for Orangetheory® Fitness, with 34 studios, over 18,000 members.
Orangetheory® Fitness launched its first studio in Fort Lauderdale, FL in March 2010, and has transformed into one of the world’s top fitness franchises, with more than 1,300 studios in 50 states and 22 countries. The 60-minute, five-zone heartrate monitored interval training concept combines a unique trifecta of science, coaching, and technology to give members More Life.
For more information on Orangetheory® Fitness, studio locations and membership packages, please visit OrangetheoryFitness.com. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.
About Orangetheory® Fitness
Orangetheory® (www.orangetheoryfitness.com) makes it simple to get More Life from your workout. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Orangetheory workouts incorporate endurance, strength and power to generate the "Orange Effect," whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,500 studios in all 50 U.S. states and over 23 countries. The company was ranked #60 in Inc. magazine's Fastest Growing Private Companies list and was listed as #25 on the 2019 Entrepreneur Franchise 500 list.
About Special Olympics Texas
Special Olympics Texas (SOTX) is a privately funded non-profit organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect. SOTX provides continuing opportunities for more than 58,800 children and adults with intellectual disabilities throughout the Lone Star State to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. To learn more, visit www.specialolympicstexas.org or call 800.876.5646. Engage with us on: Twitter @SOTexas; fb.com/SpecialOlympicsTX; youtube.com/specialolympicstexas.
About Maverick Fitness Holdings, LLC
Created in December 2019 due to the investment of the Halifax Group into 16 Capital Investments. Maverick Fitness is located in Frisco, TX and currently operates 34 Orangetheory® Fitness studios in the Dallas-Fort Worth area. The company vision is to provide a studio that contributes to members of the community while assisting them with accomplishing their fitness goals. Their employees strive to deliver proven fitness results for a healthier world. For more information on Maverick Fitness Holdings, please visit www.maverickfitnessholdings.com.
About The Halifax Group
Founded in 1999, The Halifax Group is a private equity firm that partners with managers and entrepreneurs to recapitalize and grow lower middle-market businesses with total enterprise values generally between $50 million and $300 million. Halifax specializes in equity recapitalizations, corporate carve-outs and management buyouts and invests across a variety of industries, including outsourced business services, health and wellness and franchising. The firm is headquartered in Washington, D.C. For more information, please visit www.thehalifaxgroup.com.
Contact: Paulette Hopkins
Bluspark | (972) 571-6825
About Special Olympics Texas
Special Olympics Texas (SOTX) is a privately funded non-profit organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect. SOTX provides continuing opportunities for more than 58,800 children and adults with intellectual disabilities throughout the Lone Star State to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. To learn more, visit www.specialolympicstexas.org or call 800.876.5646. Engage with us on: Twitter @SOTexas; fb.com/SpecialOlympicsTX; youtube.com/specialolympicstexas.