"Reach Up" and Support Special Olympics
By
Steve Helm
Let’s “Reach Up” – and support Special Olympics!
Coca-Cola has just released “Reach Up”,
Earlier on Monday morning, American rock band O.A.R. debuted its latest single "Reach Up", an upbeat anthem that captures the spirit and joy of the 2015 Special Olympics World Summer Games, on ABC's Good Morning America. Beginning today and leading up to the Games, you can support all Special Olympics athletes– just by sharing the “Reach Up” video.
For every “Reach Up” video shared using the #ReachUp hashtag, Coca-Cola will donate one dollar (up to $100,000) to the Special Olympics.
To celebrate the event and rally worldwide support, Coca-Cola assembled an all-star lineup to record “Reach Up”, pairing O.A.R.’s Marc Roberge and Cody Simpson with two talented young singers with intellectual disabilities, Special Olympian Bree Bogucki and viral sensation Madison Tevlin.
Kicking off July 25 in Los Angeles, the Games will be the largest sporting and humanitarian event in the world this year, attracting more than 7,000 athletes and half-a-million spectators.
To celebrate the event and rally worldwide support, Coca-Cola assembled an all-star lineup to record “Reach Up”, pairing O.A.R.’s Marc Roberge and Cody Simpson with two talented young singers with intellectual disabilities, Special Olympian Bree Bogucki and viral sensation Madison Tevlin.
Coca-Cola is a Founding Partner of Special Olympics. Help us support Special Olympics by sharing “Reach Up” across your social networks today and encouraging your friends and family to do the same!
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